PRINCIPAL, PALOUSE STRATEGIES
Peter was most recently a Partner at Brunswick Group, where he founded and led the firm’s strategic intelligence practice for the Asia-Pacific region. He built and managed a regional team delivering evidence-driven strategy across a wide range of high-stakes situations, including brand positioning, campaign development, crisis and special situations, and thought leadership.
He has worked extensively with global organizations navigating complex geopolitical and market environments, with a particular focus on US-China dynamics. His work combines deep analytical rigor with practical, actionable advice, enabling leaders to make informed decisions in moments of uncertainty.
Earlier in his career, Peter helped establish Brunswick’s US opinion research division in Washington, DC, and held roles at APCO Worldwide and the Woodrow Wilson International Center for Scholars.
Peter is a frequent speaker and commentator on US-China public opinion trends and a regular guest lecturer at the China Europe International Business School.
He holds a Master of Arts in International Affairs from American University and Bachelor of Arts degrees in International Affairs and Journalism from Gonzaga University.
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